GPS-verifiedLocation-backed data collection
FIELD INTELLIGENCE FOR AFRICAN MARKETS
Data from the ground.
Value for everyone.
Gusa is a field intelligence platform that helps organisations, governments, businesses and researchers collect, verify, structure, and access reliable real-world data from markets and communities.
Photo capturedFresh market evidence✓
● Location verifiedAbuja, Nigeria
Real people.
Real insights.
A stronger Africa.
Real insights.
A stronger Africa.
Photo-backedEvidence and review built in
Trusted dataQuality checks at every step
WHAT CAN GUSA COLLECT?
One field network. Many questions.
From market prices to infrastructure audits, Gusa helps you get the data you need, anywhere in Africa.
Agriculture & Food
Prices, availability, sourcing, farm inputs and more.
Retail & FMCG
Shelf prices, stock-outs, distribution and competitor presence.
Healthcare
Service availability, facility audits, medicine availability and patient experience.
Financial Services
POS coverage, agent networks, merchant acceptance and financial inclusion.
Infrastructure
Roads, utilities, public assets and facility conditions.
Research & Development
Surveys, programme monitoring and community-level research.
HOW GUSA WORKS
Simple for collectors. Powerful for organisations.
For Organisations
Get the real-world data you need, without the hassle.
- 1Define your needsSet locations, questions and target audience.
- 2Gusa deploys collectionOur network of verified collectors gathers the data.
- 3Receive verified intelligenceAccess clean, structured data and insights.
For Collectors
Earn rewards by completing field assignments.
- 1Join and verifyCreate an account and complete verification.
- 2Complete assignmentsVisit assigned locations and capture observations with evidence.
- 3Get paidReceive rewards for approved submissions.
WHY TRUST GUSA?
Field data you can verify.
We combine technology and human review to ensure high-quality, trusted data.
GPS verified
Collectors operate within approved locations.
Photo evidence
Observations are backed by field photographs.
Structured validation
Rules, duplicate checks and quality control.
Human + automated review
Submissions are reviewed before approval.
Audit trail
Know when, where and how each observation was collected.
BUILT FOR IMPACT
Field intelligence at scale.
We are growing a trusted network of collectors and delivering real impact across communities.
149Verified field officers5,000+Data points collected7Active projects
EXPLORE DATA
Access ready-to-use datasets
or commission a collection.
From market insights to sector-specific research, get the data you need to make better decisions.
WHO USES GUSA?
Trusted by organisations making a difference.
▥Businesses▤Governments⌕Researchers●NGOs◇Development Partners
LET'S BUILD A MORE INFORMED AFRICA